India is one of the largest consumer markets worldwide, with a rapidly expanding middle class in a population of more than I .2 billion people. In recent years, with the influence of many multinational corporations in India, Western and global business values are permitting Indian society and workplace, causing a shift in Indian business management. After the globalization of Indian economy and the attitude Of the customers have changed drastically it becomes very difficult for the companies to attract, acquire, satisfy, and retain the customers. Today’s businesses the customer as life partner. Success of the business depends on customer. Without customer the existence and success of business is very difficult. It is a great privilege for me to write the book titled Customer Relationship Management practices in selected service sector organizations like Banking, Insurance and Telecommunication. This book covers various aspects of customer relationship management practices followed by both public and private sector organizations in India. It is my conviction that working together with the academia, business professionals, public and private administrators, researchers and prospective authors is a base line to enhance the quality of this book. This book adds value to various stakeholders, as against research for the sake of doing research. It seeks to enhance the boundaries of knowledge and go beyond established frontiers in existing domain areas. This book is really useful for the practicing managers, professionals and academicians of various branches of management. This book is helpful for anybody hoping to cope in this competitive world. From individuals to heads of large organizations and those in between, need to learn how to become focused in order to be able to reach their strategic objectives.

Dr. Suresh Babu Ponduri is currently working as an Associate Professor in the Department of Management Studies, College of Business and Economics, Wollo University, Dessie, Ethiopia. Previously he worked as a HoD at Mahaveer Institute of Science and Technology, Hyderabad, India. He has over 16 years of experience in teaching and training. He started his career with Bachelor of Business Management (BBM). He completed his MBA from ANU. He also completed Master of Commerce (M.Com) from AU. He obtained Doctor of Philosophy (PhD) from Osmania University, Hyderabad. He was also qualified for APSLET in 1999. He was a visiting faculty for AP Study Circle where he disseminates his knowledge and experience to students preparing for civil services examination. He is also a trainer for top, middle and lower level managers of reputed MNC’s, PSU’s and renowned Private Limited companies namely DRDL, DRDO, NTPC, VSP, MIDHANI, BDL, HERITAGE, PITTI LAMINATIONS, EUREKA FORBES, CENTURY MATRESSES, SUPER SPINNING MILLS LTD., across India. He has attended 5 International Seminars and more than 20 National Seminars and Conferences. His research articles have published in 25 International and 10 National Journals.He is a visiting faculty, examiner and paper setter for various universities and business schools like BRAOU, SMU, IGNOU, IIPM, SIVA SHIVANI and VVIM. He edited one book titled "Emerging Dimensions in Business Management". Currently Dr. Ponduri is guiding 3 Doctoral students of JNTUH and JNTUK and 10 MPhil students of various universities across India. He also organized various programmes into national Television channels for importance of management education and opportunities for the students. He has also organized programmes in all India Radio (AIR) for development of management education. He is a lifetime member of Hyderabad Management Association.